This was followed by the review of the existing plan against the balanced scorecard system to identify gaps and properly align it with the BSC system. We also reviewed the report of a recently conducted organization assessment and carried out customer needs analysis & competition analysis of Justrite and developed the SWOT analysis. We worked with the in-house project team set up by Justrite. Following several brainstorming sessions, we reviewed strategic foundation elements including mission, vision, and core values and recommended the revised elements and strategic themes and their results to the to Strategic Management Team (SMT) for validation. We developed the enterprise scorecard with all the elements including strategic objectives, performance measures, targets and initiatives, with all the graphics as well as the communication plan that will engender understanding and buy-in across the organization. With the enterprise scorecard developed, we cascaded the strategy to 13 departments to ensure alignment across the organization and make strategy the focus of the entire organization. Justrite now has a well-documented balanced Scorecard. Here is a comment from the head of Strategy and Growth, Mr. Soysal Sinan: “The Balanced Scorecard provided us with a holistic, 360-degree perspective on performance management. It enabled us to balance our pursuit of financial targets with a deep understanding of customer needs, effective staff integration, and process improvement. The clear guidelines are provided. by the Balanced Scorecard framework facilitated the establishment of a more effective performance management system.”