The executive leadership of Graphic Communications Group, Accra (leading newspaper publishing house in Ghana), desired the most effective means of executing strategy and decided after an initial training by BSWA to use the balanced scorecard.

BSWA’s intervention started by training of members of executive leadership at Part 1 certification level and thereafter facilitated development of Tier 1 scorecard with all system components and development of communication plan, Tier 2 cascading for 7 departments and designed simplified dashboard to facilitate scorecard implementation and performance analysis. Reacting to his experience at one of the workshops, Graphic’s Managing Director, Kenneth Ashigbey, said, “I have done a lot of strategies in my life, but I believe BSC will transform the success rate of our new strategy”